Illustrator is also one of the preferred programs for print design. Therefore, Illustrator is ideal for creating both print and web graphics whereas Photoshop is really only good for designing for the web. I prefer Illustrator because it primarily works in vector format, whereas Photoshop primarily works in raster. Pretty much what I’m saying is designing in vector is the way to go. Related Post –> The One File you NEED From your Logo Designer This is why I ALWAYS recommend having a vector file of your logo, by the way. Here’s the biggest kicker – you can convert a vector file into a raster file but you can’t convert a raster file into a vector file. Typical vector file types are: PDF, EPS, Ai This means that vector images are always in high resolution, no matter what size they are. Vector images, however, are created by using fancy math equations that enable the graphic to have smooth, clean lines that can be easily edited as well as easily scaled as infinitely large or small as you could ever want – without losing any image quality. Related Post –> How to Ensure Your Graphics are NEVER Pixelated Typical raster file types are: PNG, JPG, and GIF Here’s a blog post that breaks down why this happens for any of you who want to know details. However, not only are raster images more difficult to edit, they’re also super difficult to enlarge without becoming pixelated. They prove useful for creating smaller file sizes which are easily uploaded on the internet. This is how all photographs are made, as well as most web graphics. Raster images are made up of pixels (tiny squares of color that when combined create an image). But if you’re new here (Hi! Thanks for reading my blog!), let me break this down for you: If you’ve read one of my recent posts, you know that I’ve talked about this a lot lately. Here’s why: 1 | Illustrator creates vector images as opposed to raster images Although the program can do a lot more than just edit photos, there's a good chance Adobe Illustrator may be a better fit for the job anyway. However, Photoshop was created mainly to be used for editing photos, rather than creating most everyday graphics. In fact, we hear things like this so often that it’s become a verb we use in our everyday lives, which I think is what has created this illusion that it’s the main design program professional designers use.
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